A launchpad for internationally renowned artists.

An all-ages listening room where songs matter most.

Provo’s longest-standing and most influential music institution.

Or, as NPR’s Stephen Kallao put it, “stepping into another time, on another planet…a little Vegas, a bit of Graceland, a church somehow got lost in a carnival…one of the coolest venues I’ve ever been to.”

Founded in 2006 by Corey Fox, Velour is an immaculately curated, artist-first listening room built to develop talent and build community. Over 20 years, it has helped launch artists like Imagine Dragons, Neon Trees, The Backseat Lovers, and The Aces, while remaining deeply committed to discovery through open mics, showcases, and intentional curation.

Some venues host shows. Velour shapes scenes—proving what’s possible when the music comes first.